The launches mark a major milestone for OPPO as it continues to elevate its global brand to meet its prominent position as the world’s fifth-largest smartphone manufacturer. Just this past month, OPPO began operations in Saudi Arabia and opened its second regional hub for the Middle East within the UAE.
During the launches, OPPO also announced that it would be the official sponsor of the International Cricket Confederation in 2019.
OPPO kicked off its first in a series of launch events at the Tower Bridge in London on January 29th with a theme of “The Time is Now”. Highlighting its proprietary SuperVOOC charging technology, flagship Find X and the R-series, the leading smartphone manufacturer also underscored its commitment to the market with its plans to open a Design Center in the heart of London to drive the design of limited-edition products, undertake aesthetics research and empower local creative talent.
“The United Kingdom is an integral market for OPPO as we grow our global brand and we are deeply committed to our customers and partners there. As the fifth-largest smartphone manufacturer in the world, OPPO’s UK launch is also an important milestone for the development of the smartphone industry as a whole,” said Alen Wu, OPPO Global Vice President, President of Overseas Business.
Events held on January 30th and January 31st represent OPPO’s entry into its 8th and 9th European market as the company launched in Turkey and Poland, respectively. The three new markets serve to provide a more robust European ecosystem for the leading smartphone brand.
All three launch events were attended by representatives from long-standing partner Qualcomm, with both companies stressing the importance of their collaboration in the emergent 5G era, and OPPO indicating that its 5G smartphones were due to be commercially launched in 2019. “Thanks to our very important partnership with Qualcomm, at the end of last year we made the successful connection between our R15-based smartphone terminal and the 5G network and have laid a solid foundation for the future of 5G phones in 2019 and beyond,” Wu stressed.
With successful launches in France, Italy, Spain and the Netherlands in 2018, OPPO now counts operations in nine European markets, including Russia and Kazakhstan. OPPO’s market-entry strategy in Europe highlights the company’s commitment to laying deep roots in the region and continuing to build the brand through its innovative technologies, strategic investments and strong local partnerships. Over 250 million people use OPPO smartphones globally, with the company operating across more than 40 countries and regions through 400,000 sales points worldwide.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO’s business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Qatar, Oman, Kenya and Nigeria.
OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.