Seara 100% Natural Halal Chicken Selected as Finalist in Gulfood Innovation Awards


Gulfood is in its 24th edition and welcomes over 98,000 attendees from 193 countries. As the world’s largest annual food & beverages trade show, Gulfood recognises excellence across brands and products, celebrating the best in global food innovation with an industry-wide campaign encouraging over 300 entries, a judging panel of prestigious industry leaders and culminate with a glamorous awards gala dinner at the Dubai World Trade Centre, on 17 – 21 February 2019.

At the end of last year, Seara, one of the largest food producers in Brazil and the world, launched its innovative Seara 100% Natural line of halal certified chicken products in the UAE. Tailored specifically for the UAE and Middle Eastern market preferences and cuisines and adhering to Halal requirements and Islamic rules, its products include chicken breasts, drumsticks, breast strips and drumsticks and thigh filets, all conforming to global animal welfare certifications.

The Seara 100% Natural line is made from chicken raised without antibiotics, hormones or growth promoters, on independent farms with top-quality 100% vegetable-based feed. The chickens are raised in a manner that accounts for their full well-being and careful procedures are in place to maintain their health during all stages of life without the use of antibiotics.

The Seara 100% Natural line was developed after extensive research and studies of UAE and Middle Eastern consumer tastes, eating habits and cuisines over several months.

“We are very glad to be chosen as finalist and recognised by the Gulfood Innovation Awards as one of the most innovative products in the Region. We are receiving very positive feedback from consumers and retailers. The Seara 100% Natural line fits in well with the growing demand for natural, healthier and convenient products that is now a strong trend in the region. Governments here have undertaken several initiatives to spread awareness about healthier eating and lifestyle habits and consumers are calling for the availability of natural and healthier food,” said Guillermo Henderson, Managing Director of Seara MENA, based in Dubai.

“This year during Gulfood, JBS & Seara are featuring a series of activities including a multimedia Stand with life-cooking kitchen, tasting of Seara 100% Natural Chicken prepared by Seara Chefs, an Innovation Display with several new product solutions our company offers across the globe. We are excited with those developments and confident we are offering consumers high quality products solutions,” added Marcos Delorenzo, Marketing & New Business Director of Seara MENA.

About Seara

With more than 60 years of expertise, Seara is a Brazilian food brand that is completely committed to high quality products, offering a large portfolio in the In-Natura meats and Poultry segments (frozen and fresh), as well as prepared and industrialized food solutions. Seara, is part of JBS, the largest chicken and beef producer in the world. Seara is present in more than 150 countries (such as China, England, Kuwait, France, Germany, Japan, Saudi Arabia, United States and United Arab Emirates), and it has the highest international certifications for excellence in production, such as BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Certificate for the Agricultural Chain), Swiss Law, ISSO 14001, Halal Certifications, Certificate of Conformity (ESMA Halal National Mark), among others.


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